Diageo’s strong and enduring relationship with the Asia Pacific region is based on great brands, committed employees, responsible business practice and a deep connection with our consumers. Our premium brands are enjoyed in 17 countries across the region.
As well as aiming for financial returns, we have a commitment to support the economic, social and environmental development of our Asia Pacific communities. Asia Pacific is rightly renowned for its abounding variety of peoples, cultures and traditions. As a good corporate citizen we want to be fully involved in supporting, developing and enriching the diverse communities in which we operate. Such an approach is not inconsistent with commercial success, but is an essential part of it. We believe that contributing to the health, skills and prosperity of our communities will in turn lead to further success for our businesses located within them. And, in a virtuous circle, doing well allows us greater opportunity for doing good.