Earthy Goods (www.earthygoods.co.in) is a hybrid enterprise that aggregates and markets ethically sourced quality natural, handmade products made by micro enterprises and artisans in villages across India. Products made in India’s villages provide employment particularly for women and also absorb local farm produce from small farmers.
The key challenge for producers is fair and remunerative access to markets. Earthy Goods enables small producers to meet urban market quality standards and ensures fair and regular access to markets. The operating model draws the best from business and development practices. All marketing, distribution and business development work is anchored in a for-profit company - Earth Store. The Earthy Goods Foundation is the nonprofit entity that leads programs in entrepreneurship skill development, new product development, certification standards for products and access to financial assistance like working capital and expansion capital requirements
Created 16 Sep 2010