When disaster hits and your company wants to help, it’s crucial to set up a quick solution for your employees around the world. One of the challenges is that no one knows in advance where the disaster occurs and what its scope will be. ammado has been working intensely with leading aid agencies over the last 2 years to enable the first global, instant and tax-efficient disaster relief solution for companies. It’s now ready to go and some of the world’s most prominent companies have extensively piloted the so-called World Fundraiser and signed up to it. Reactions ranged from ‘The feedback we had to this format is excellent – we love it’ to ‘this solution is too god to be true!’
Why your company should consider this solution:
Legislation in most countries around the world states that a donor only gets a tax receipt when donating to a non-profit in their own country. This is tricky if you want to involve your global employee base. Let’s assume that you decide to benefit one of the leading aid agencies such as Care International, the Red Cross or Save the Children. All of these charities have federated structures with national chapters around the world.
Which chapter to choose as the beneficiary? You could choose the chapter in the country where the disaster occurred but as none or only a portion of your employees might be based in that country, only those who are based there would get a tax receipt. Or you choose the chapter in the country where your company is headquartered. This would ensure that more employees get a tax receipt but if you are a multinational it would still leave a significant percentage of your employees without a tax receipt. Another downside of both scenarios is that the local chapter probably doesn’t speak the languages of all your employees which makes it difficult for the aid agency to follow up with any donors outside its own country. To avoid these scenarios, all large nonprofits have established local chapters around the world and the general rule of all the large federated nonprofits is that local money should go to local chapters i.e. US money should go to the American chapter, German money to the German chapter, Japanese money to the Japanese chapter etc. This is also the most beneficial set-up for every donor and in times where global solutions are gaining importance, most of the leading aid agencies have now adopted a global, donor-centric strategy.
This is how the World Fundraiser works:
Once disaster hits, either you, ammado or the aid agency of your choice set up a fundraiser specific to your company on ammado (which only takes a few minutes).
We then check with you and the aid agency
- which national chapters participate in the appeal
- which national chapters are registered on ammado (while a mandatory requirement, it is free and simple for each chapter to register)
- which of these national chapters are relevant to you i.e. in which of these countries do you have employees
We then simply add these national chapters to your fundraiser. You can now send the link of your fundraiser to all your employees or you can take the Giving Widget code and embed it on your company intranet to facilitate donations right there and then.
Once an employee e.g. from Japan accesses the widget either on ammado or on the company intranet, the employee sees the widget
- Pre-populated with the beneficiary (e.g. ‘company X disaster relief fund’)
- in Japanese (ammado today supports 12 languages)
- with YEN pre-populated as the relevant currency
- with the most relevant Japanese payment methods prominently displayed
Once the donation has been made, the employee is being told that his donation will be channelled through the Japanese national chapter of the aid agency. If the employee is from Germany, she sees the widget in German, with Euro pre-populated, the most relevant local German payment methods prominently displayed and with the money being channelled through the German chapter etc.
And all the while the company has one real-time consolidated online fundraising statement showing them how much they have raised in total and allowing them to drill down by country, currency etc.
After the donation process, the donor can immediately request a tax receipt from the aid agency and as many of the national chapters have outsourced the tax receipting to us, the donor does not only get a tax receipt immediately emailed to them, but can avail of a full donation and receipt management area on ammado.
Please note that while a significant number of national chapters of leading aid agencies are today participating in this program and new ones are joining on an ongoing basis, there might always be chapters in countries where you have employees which currently don’t participate in this World Fundraiser. In this case you can always choose to add another aid agency in this country (which means that you could theoretically have a mix of the Red Cross, UNHCR, CARE International, World Vision and local relief agencies in your fundraiser while still receiving one consolidated live donation report!) – or you just invite any missing national chapters to register on ammado.
Here is some feedback from Nokia Siemens who utilized ammado for the first time during the Japan disaster, supporting the Red Cross and Save the Children:
“Nokia Siemens Networks partnered with ammado to coordinate donation efforts towards the Japan disaster relief. The set up was done promptly by the team and within several hours employees in Asia Pacific could start donating. I personally found ammado’s platform very easy to use and perfect for what we needed as a global company.
ammado is an amazing engagement platform and provides excellent service to the greater good of society. I highly recommend ammado to all companies who want to easily and efficiently coordinate all their local or global donation campaigns.”
Nokia Siemens Networks
Head of HR Services (Operational Excellence) Asia Pacific
This solution is probably one of the biggest innovations in the non-profit sector in recent years and we thank the aid agencies who have helped us in developing this with the aim to make this solution available to every employee around the world.
If you are interested in availing of this solution, let us know today and we can register you in advance.
The Japanese Red Cross accepts donations directly on ammado following the devasting earthquake in Japan and the resulting tsunami that affected other countries in the Pacific region.We have set up a Disaster Relief Fund supporting the Japanese Red Cross in their efforts in the region.
To make a donation please click here www.ammado.com/JapanAppeal