WWF was born into this world in 1961.
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Since those early days WWF has grown up to be one of the largest environmental organizations in the world.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.

Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.