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ammado Joins Celebration in Honour of the Centennial of Ermenegildo Zegna Through Vellus Aurem Donations (3BLMedia/theCSRfeed)

DUBLIN / MILAN – 20 May 2010

On the occasion of the Ermenegildo Zegna Centenary, the company’s Lanificio Zegna (wool mill) has woven the Centennial Vellus Aureum, twenty cut lengths of the world’s finest fabric from the world’s finest “Vellus Aureum Trophy” winning wool.

Introduced in celebration with the company’s founding 100 years ago this month, the “Centennial Vellus Aureum” suit also celebrates the values of founder Ermenegildo Zegna with 50% of the retail price to be donated to charities selected by Fondazione Zegna worldwide.

ammado is excited to be chosen to support the Ermenegildo Zegna Centenary and the Vellus Aureum Centennial Donation, its technology providing Zegna with the communication and giving tools necessary to unite the company and its global customers around shared values and causes.

The ammado site is distinguished from any other social media or donation platform in its linkage to a worldwide network of nonprofit organizations and commitment to promoting positive social change. ammado connects socially responsible companies to over 5,000 nonprofits worldwide, from the largest multinational organization to smallest, grass-roots charity. ammado remains the most sophisticated online donations platform in the world today. The ammado platform can accept donations in over 30 currencies as well as all major payment methods. ammado is also available in 12 languages, which allows real global reach.

Zegna has established a Fundraising Community on ammado for Vellus Aureum Centennial donations and invites public participation and contributions to the campaign. The selected charities are:

• African Medical and Research Foundation (AMREF)
• Care & Share, providing education and assistance to India’s disadvantaged children
• FAI (Fondo Ambiente Italiano), protecting Italy’s environmental and cultural heritage ·
• Oceana, safeguarding the world’s oceans
• Red Cross China and Hong Kong Red Cross
• Casa Alianza Mexico
• Dubai Cares
• Instituto Rio
• Korea Green Foundation; and
• Viva Foundation (Singapore).

“ammado is proud to play a role in supporting Zegna’s centennial,” said Peter Conlon, founder of ammado. “Vision, innovation, quality, and caring are all elements of this exemplary company, and one whose principles and accomplishments will continue to stand the test of time.” Added Dr. Anna Kupka, co-founder and director of ammado, “Our heart-felt congratulations to Anna Zegna and the entire Zegna family in celebration of the pioneering spirit and philanthropy of Ermenegildo Zegna.”

Visit Fondazione Zegna on ammado for more information (www.ammado.com/nonprofit/fondazione-zegna); donate at the “Vellus Aureum Centennial” community on ammado and Fondazione Zegna website at www.fondazionezegna.org.

For additional information or to arrange an interview: EMAIL: press@ammado.com

the ammado giving circle for companies is now active and looks great