Published by: Kate Carlisle and Cliodhnagh Conlon

The end of December brings with it a rush of excitement. To add to the bustle, two dynamic platforms are kicking off a competition aimed at get creative minds ticking on one very important issue – giving.

Over the next two months, running until 22 February 2010, ammado will ask for the creative community on the crowdsourcing platform UserFarm to unleash its powers and craft video commercials around two of the platform’s most exciting features – the Giving Widget and Fundraising Communities.

TheBlogTV’s User Farm is the first platform for audiovisual crowdsourcing ever in Europe. User Farm counts about 7,500 creative designers and video-makers in Italy and Spain participating in several editing and communication projects.

The contest will be launched in Italy, but both TheBlogTV and ammado are worldwide platforms – anyone from around the world can try their hand at making the most entertaining and engaging video to show the world how the power of web 2.0 helps giving become easier and more entertaining with every click.

“We are particularly happy to cooperate with ammado: it's time that the emotional and professional power of the web 2.0  offersits own creativity in hand of nonprofit to engage more and more users and people”,

Diana Letizia, Global Content and Community Director of TheBlogTV.